How Social Media Helps You Sell Your Home

You don’t need to be an expert in digital marketing to bring the best from social media when selling your house. The internet offers hundreds of websites and platforms homeowners can use to promote their homes. The internet has eliminated time and distance; social media has opened the channels people can use for any imaginable purpose.

Besides sharing moments of your life, photos, video clips, and following family and friends even if they are miles away, you can initiate or advertise your business, learn new skills, and use social media to sell your house.

It does not matter if you have a real estate agent or are affiliated with Zillow, Redfin, or any real estate selling website still, you can do your part through the web to increase the chances of selling your house in the shortest time possible.

This post wraps the most popular sites and social pages you can use to sell your house fast.

Craigslist

Many people choose to sell their houses on Craigslist. It is a great tool where you sell and buy anything. The first step is to create an account. The Craigslist registration form requires you to insert your personal information, email, phone number, etc. 

After registering, create a simple listing with basic information about your property, add photos and include your website’s link or blog if you have one. At any moment, you can update the page, monitor the views, and make the adjustments you consider to succeed. You will reach potential buyers in your city, county, and state. 

Whether you have a real estate agent or not, consider listing your home on Craigslist. More than 85% of Americans use their cell phones to search the Internet.

The Craigslist platform is a great way to reach buyers in your area and can help you sell your house fast. We hope this tip helps your purposes and just have to wait from the comfort of your home for the buyers to start rolling in! 

Facebook

By far, Facebook is the most popular platform on the internet. There are currently around 221.6 million American Facebook users. Although Facebook has lost followers and most teens prefer Snapchat, Tik Tok, and Instagram in the United States, in 2022, 81% of adults have a Facebook account. 

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Through the Facebook app, you can do almost anything. You are allowed to use call, text, and video chat features on the Fb applications. People share personal information, contact friends and family members, and can extend their circle of acquaintances. Businesses promote their products and services, and people use the Market Place section to sell any item they can imagine.

You can advertise and sell your house through Facebook. Many realtors and professional home buyers do transactions on the page every single minute. 

Joe and Amber Watson-Tardiff, a successful investor couple, started their flipping homes business in 2005. For less than a dollar per day, they promoted a property they wanted to sell. According to their testimony, in 30 days, they received a full offer and could close.

To advertise your home on Facebook, you just need to open your page, click on the Marketplace icon, and scroll down on the column at the left. Click on the “Create a new listing” text. Then, choose the listing type by clicking on the “home for sale or rent” icon. Complete the form, add pictures and videos, and you are set. 

Facebook allows you to contact viewers organically, but the platform can also is capable of reaching hundreds or thousands of users in your area for a few dollars. Do not hesitate to spend a few bucks on advertising; the potential is enormous.

Remember that you don’t need to be Facebook savvy to manage your application. There are hundreds of tutorials where you can learn how easy it is to navigate the application. In addition, you can take pictures and videos. Take into account angles and lighting and shoot dozens of photos; you are allowed to use up to 50 images.

Although you can do it yourself, take photos and videos, place the ad, check the page daily for contacts, respond to notifications, and schedule visits from buyers, it demands a lot of your time. If you need it, as a suggestion, you can hire a high school or college student; They will do an excellent job for you and are always ready to make an extra dollar.

Instagram

Thanks to the internet, selling your home has never been easier. You can reach a wide variety of potential buyers using social media platforms like Instagram. This way, you can help your real estate agent, or if you prefer, use the app to sell your house without a realtor. For some homebuyers, no realtors fees mean more money in their pockets. They can keep more of the sale price for themselves. 

When you sell your home online, you eliminate the need for open houses and showings. Potential buyers can simply view your listing from the comfort of their own homes. And thanks to mobile devices like smartphones and tablets, they can do this anywhere, anytime. 

Moreover, selling your home online gives you the freedom to set your price and close the deal fast. You’re in control of the entire process, from start to finish. So if you’re looking for a simple, efficient way to sell your home, look no further than social media. With a few clicks of a button, you could be on your way to closing the deal of a lifetime.

Instagram is connected to Facebook, so setting up your home advertising is simple. Instagram and Facebook allow users to fill out the format without complications, and the application guides you through the entire process.

Using your smartphone, you can upload photos and add your Twitter account to receive notifications. 

Social media has the potential to reach almost 90 percent of the United States population. Place an adverting post on the platforms to sell your house has a low cost and is free in most cases. Another positive aspect is that people get your notification immediately. A post on social media has better repercussions than a “For Sale” sign in front of your house.

YouTube

YouTube is a video-sharing website where users can upload and share videos with anyone able to access the site. This platform is one of the most popular worldwide. The shared videos can also be embedded and uploaded on other sites. The page was created by former PayPal employees in 2005, and Google acquired it the following year. Currently, It has had a profound impact on media and advertising.

The platform is shared by amateur and professional filmmakers. Youtubers’ content goes from everyday life users to well-elaborated documentaries. The page classifieds content into several categories. People can reproduce movies, sports, soap operas, and millions of hours of content.

Anyone can open a Google account in a couple of easy steps. The website integrates an email address and several applications that permit users to perform accountless activities. Google’s versatility makes the website be everything tool. 

When you sign into your Google account, you have access to Youtube, where you will be surprised by the infinite possibilities Youtube offers its users. Your Youtube account is set to watch videos and organize your favorite themes, documentaries, sports, music, movies, etc. The other and not less attractive feature is your Channel. On Youtube, people and companies upload videos of diverse content.

If you want people to know that you are selling your home, your YouTube Channel has the power to reach thousands and thousands not only locally but around the world. Using your smartphone, you can shoot a seven minutes video where you will show in detail your house. You don’t need to make a spectacular super production video. You don’t also need to hire an expert filmmaker. 

Use your phone the same way you film a family event or a moment in life that is special for you. Start the video shooting the front of the house, garden, door entrance, living room, family room, kitchen, bathrooms, and bedrooms, and finish it in your backyard. Don’t spend much time filming your garage and the laundry area. 

After you have your video clip, open your Youtube account, click on the camera icon on the right side of your picture profile, and upload your video. Ensure you follow and complete the steps until you get to the “Publish” button. 

Before publishing your video, ensure you have provided the information about your property. Don’t forget to include your contact information, telephone number, and email address. Some people prefer to disclose only email information due to the increasing number of telephone scams. If everything is all right, push the “Publish” key down. Congratulations, your video is on the web where millions can see it.

Home buyers feel more attracted to properties they can see from the beginning. For this reason, video clips are essential for realtors and “For Sale By Owner” homeowners.

Conclusion

The internet and specifically social media have become crucial tools for Realtors, real estate investors, and homeowners who want to sell their homes.  Every person has at least one smartphone in the United States, meaning that information is literally on hand.

Craigslist, Facebook, Instagram, and YouTube are the platforms most visited by users. Every day millions of people and industries worldwide share information that generates billions of dollars through them.

Suppose you want to sell your house and have already hired a real estate agent. You can participate in the sale by posting information about the property on your social media. 

Each platform allows users to describe the product they are selling and add images and videos. Try to take clear photos and videos, but don’t obsess over quality. People prefer to receive genuine and sincere content than a Hollywood production.

In your post, also disclose your agent’s information. Thus, potential buyers will have more than one reference to contact. In addition, respond to every notification you have received from buyers. Interaction makes communication expand and creates opportunities for success.

Realtors know how to promote your home, but extra help is always welcome. Participating in promoting your house helps minimize the time you wait for buyers to show up. Typically, selling a house through the market takes from 91 to 180 in normal conditions. Take your time using your social media; the result may surprise you.

A Different Approach

In many cases, the knowledge and experience of a real estate agent are not enough, and properties are removed from listing due to the absence of qualified buyers. Unfortunately, this scenery is the other face of selling your home possibilities. The time you have spent waiting to sell the property and your efforts helping through social media represent money that never came into your pocket.

The positive side is that you have more than one option to sell your house. Many homebuyers also use the internet and social media to locate and contact real estate investors. Professional home buyers usually have a single criterion for buying properties. Investors buy your home As-Is, which means that homeowners don’t need to spend money on home repairs, curb appeal, cleaning, decluttering, real estate agent’s commission, and closing costs.

An investor offer is a possibility that you should explore. You are not tied to agreements if you want to be visited by one professional home buyer. Investors are flexible, so you can take the time you need to study their offers and either decide to sell your home or not.

The investor’s home buying process is not complicated. Initially, homeowners contact the investor through their website or by dialing their phone number directly; then they set an appointment to visit your home according to your schedule. During the visit, they walk your house in your company, so you can have a dialog about every aspect of your property. In less than 24 hours, you will receive a cash offer for your house. You will have no pressure from the investor’s company to accept the offer. Thus, you are free to take your time to analyze the proposal and ask for other opinions.

After you accept the investor’s offer, the closing time is around seven days. Hundred of homeowners choose the investor option because they save money and time.

If you are interested in selling your home, do your research, and explore what social media has for you. Consult your real estate agent to combine efforts and accelerate the selling process. Take your time also to explore the investor’s home buying process. 

Many homeowner’s testimonials declare satisfaction with saving time and money through the investor’s process. Good Luck!

Scott

Hi, I'm Scott Dalinger a real estate investor in Portland, Oregon. I focus on helping homeowners and rental property owners out of negative situations by offering cash for their property. I research and write about real estate on my business website.

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